CHA Label

One thing is for sure, visiting Milan Design Week in as little as two days is a rat race. I was supposed to go longer but due to strikes my flight was cancelled twice. Of course I was not going to let it pass me by so I booked my flight for two days later. I decided to make a game out of it and see as much as possible in the little amount of time that I had left. So I visited the Salone del Mobile, dived into the design districts and managed to walk 30,000 steps on the first day.
One thing is for sure, visiting Milan Design Week in as little as two days is a rat race. I was supposed to go longer but due to strikes my flight was cancelled twice. Of course I was not going to let it pass me by so I booked my flight for two days later. I decided to make a game out of it and see as much as possible in the little amount of time that I had left. So I visited the Salone del Mobile, dived into the design districts and managed to walk 30,000 steps on the first day.

Two of my favorite highlights were LOEWE and Hermès. The art of weaving was LOEWE’s signature during Milan Design Week. They experimented with leather, straw and paper weaving traditions. LOEWE looks at traditional crafts both from Spain and abroad, turning ancient techniques into something unexpected. [1] The concept ‘WEAVE, RESTORE, RENEW’ is about reusing objects and materials that may have been forgotten or discarded, transforming them into baskets, handbags, vases and more. I discovered some beautiful weaving designs and materials.

With their interior collection, Hermès emphasized cashmere. The theme was ‘colour & lightness’. Installations of large objects inspired by Brutalist‑style water towers filled up the space [1]. They were made of wood and covered with translucent coloured paper. Hermès was obviously playing with the power of colour in combination with geometry. But also with the technique of getting the right colour on textile. I saw tie‑dye effects and graphic prints that reminded me of basketball courts. In addition to textiles, they also presented baskets, dinnerware and chairs. After the exhibition I enjoyed a delicious ball of lemon ice cream. They served it in a tray ‑ with of course ‑ a Hermès pattern printed on it. Everything was thought out to perfection. As a designer, I can definitely appreciate that.

My trip to Milan was short but powerful. I am filled with lots of inspiration. I hope next year I can pay a visit in more than 48 hours only. Ciao!